SERVICES
Research and strategy that drives commercial outcomes
We work with clubs, leagues, federations & sports brands to answer critical questions and build strategies for growth.
Our products
Commissioned Research &
Market Intelligence
We design and deliver bespoke research projects that answer your most pressing commercial questions.
Commercial Strategy &
Growth Planning
We work with leadership teams to build evidence-based strategies that drive sustainable growth.
Fan Experience &
Matchday Revenue
We help rights-holders optimise attendance, pricing, and the in-venue experience.
Measurement &
Dashboards
We build KPI frameworks and dashboards that executives actually use to make decisions
Typical deliverables
Fan surveys and segmentation studies
Competitive and market analysis
Pricing and willingness-to-pay research
Partnership category assessments
Typical deliverables
Revenue diversification strategy
Commercial operating model design
Partnership portfolio strategy
Growth roadmaps with KPIs and owners
Typical deliverables
Attendance optimisation analysis
Dynamic pricing frameworks
F&B and retail revenue strategy
Experience design recommendations
Typical deliverables
Commercial KPI tree design
Executive dashboard specifications
Performance measurement frameworks
Reporting cadence and governance
01 Diagnose
Understand the real problem
Our method
02 Discover
Analysis & research
03 Decide
Strategic choices
04 Deliver
Roadmap & measurement
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Insight Sprint
2-3 weeks
Rapid diagnosis of a specific commercial question and actionable recommendations.
Engagement formats
Choose the format that fits your timeline and needs.
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Research Pack
4-6 weeks
Comprehensive research project with survey design, fieldwork and insight report
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Strategy Build
8-12 weeks
Full strategic engagement from diagnosis through to roadmap and board presentation
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Retainer
Ongoing
Embedded support for organisations with continuous strategic and research needs.